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DH Geda

A Recipe for Improving Nutrition

Sometimes it takes a virtual village to make a delicious and nutritious loaf of bread. DH Geda Flour Factory, a wheat processing company in Ethiopia, was interested in seeing if they could create a nutritious product using the leftover wheat germ from their flour processing. They looked to Partners in Food Solutions (PFS) and TechnoServe, with the support of USAID, for assistance. 

Incorporating wheat germ into products like bread and muffins adds vital nutrients such as fat and fiber, and improves the overall nutritional value of the product. DH Geda, along with its customer Latika Bakery, worked with PFS volunteers and TechnoServe staff on a product formulation project that utilizes the leftover wheat germ from their milling process. 

A critical element of the project was creating a baked product that was acceptable to local tastes. To develop it, volunteers tested varying levels of wheat germ in bread and muffin formulations. They also had local customers of the bakery try different recipes to see which one consumers would prefer. After many rounds of baking and dozens of taste tests, the team provided DH Geda with a bread recipe that included flour and wheat germ. They can now use it as a product example to show their commercial customers that adding nutritious wheat germ can produce delicious products.

DH Geda has already seen success and several bakeries have wheat-germ enhanced products in the market. There is also great potential that even more will be included in future products because the team is working with the Ethiopia Millers Association to encourage more Ethiopian millers to produce wheat germ and sell it. 

According to Yohannes Tesfu, a senior food processing specialist with TechnoServe, “The wheat germ product was not widely known in the market... DH Geda is the first company in the country to sell wheat germ and they have so far sold 200 kg (more than 400 lbs) in the first couple of months since the project was completed.”


General Mills
General Mills, the founding member of Partners in Food Solutions, is one of the world’s leading food companies, operating in more than 100 countries and headquartered in Minneapolis, Minnesota.
Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 150,000 people in 70 countries.
Royal DSM is a global science-based company active in health, nutrition and materials. By connecting its unique competences in Life Sciences and Materials Sciences DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders.
Bühler is a global leader in the field of process engineering, in particular production technologies and services for producing foods and manufacturing advanced materials. Bühler operates in over 140 countries and has a over 10,000 employees worldwide.
The Hershey Company, headquartered in Hershey, PA, is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks.
Ardent Mills
Ardent Mills is dedicated to helping our customers innovate and grow, with the industry’s broadest range of flours, mixes, blends and specialty products.