In 2019, Aziz Rehman joined Partners in Food Solutions as a new volunteer. While looking for an opportunity to get involved, he was introduced to Rumishael and Daughters, a grain- based breakfast food start-up based in Tanzania. “I knew I wanted to work with Rumishael and Daughters because I felt like there was a lot for us to learn from one another,” said Aziz. “Volunteering as their Client Lead, I’ve had the opportunity to see their company grow from a small start up in 2019, to introducing their first product to market, to now – expanding their product portfolio after much success.”
Robyn and Rumishael, founders of Rumishael and Daughters, dreamt of starting a family-owned business that made a positive impact on the local Tanzanian community. After 13 years of living in New Zealand, the husband and wife duo made their dreams a reality and moved back to Tanzania with their three children to start Rumishael and Daughters. “We spent years ideating what Rumishael and Daughters could be and ultimately decided that we wanted our company to produce nutritious, tasty and affordable products made with locally-grown grains. We’re really fortunate to have Partners in Food Solutions and their volunteers as advisors. As a start-up, having PFS volunteers who selflessly offer their precious time and expertise to ensure our success, especially given how young and fragile our company is, has been absolutely invaluable and helped develop our confidence,” said Robyn.
As a Client Lead, Aziz’s role is to support Rumishael and Daughters by helping manage their project portfolio. Since Aziz started in the role, he has overseen more than seven projects ensuring the projects go smoothly and reach their objectives. “I’ve thoroughly enjoyed working with Rumishael and Daughters,” said Aziz. “I’ve learned so much about product development and marketing, and have seen Rumishael and Daughters reach milestone after milestone. This has been a great opportunity to improve people’s lives across Africa while working remotely.”
Rumishael and Daughters is currently working on some new projects including developing new products and creating a marketing strategy. Furthermore, Rumishael and Daughters has started the process of partnering with the World Food Programme and will produce super cereals for them in the near future. “Partners in Food Solutions and Aziz have helped us make Rumishael and Daughter’s journey shorter, straighter and smoother. We really enjoy and appreciate working with Aziz. He is a constant source of support to us. He is committed to our success and we are incredibly grateful. When our factory laboratory is more sophisticated and worthy of a name, we plan to name it the ‘Aziz Rehman Laboratory’.”